Pure Via^® is a natural sweetener blend made with stevia plant extracts. Its main sweetening ingredient is steviol glycosides (with high Rebaudioside A content), which gives Pure Via^® a crisp, clean taste, without the bitter aftertaste associated with many stevia products.

Use it to replace sugar to sweeten hot and cold drinks and sprinkle on cereal, fruit and yoghurt.

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Stevia, a member of the Chrysanthemum family, has been used as a natural sweetener in South America for hundreds of years. Today stevia is used to sweeten foods and beverages in countries throughout the world. Most stevia products, which contain a mixture of many parts of the stevia leaf, have been safely used as a dietary supplement for years. The Sweetness found in Stevia can be attributed to two natural components: Stevioside and Rebaudioside (Reb A). These natural sweeteners create a blend 200 to 300 times sweeter than sugar.

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The main sweetening ingredient in Pure Via^® is steviol glycosides (with high Rebaudioside A). It is blended with erythritol (found in fruits such as grapes and melons), isomaltulose (found in honey and sugar cane juice), cellulose powder, and flavours to create a sweetener with a clean, crisp taste.

Steviol Glycosides

Steviol glycosides is a collective term for the extracts of the sweetest components of the stevia leaves. Rebaudioside A is one of the many steviol glycosides in the stevia leaves that provide sweetness. Rebaudioside A is approximately 200 to 300 times sweeter than sucrose and has a clean, sweet taste without the bitter after taste associated with other stevia extracts.

Erythritol

Erythritol is a sugar alcohol. It has been part of the human diet for thousands of years as it is present in fruits such as grapes and melons. Similar to making cheese from milk and wine from grapes, erythritol is made through a natural fermentation process.

Isomaltulose

Isomaltulose is a natural sugar found in small amounts in honey and in sugar cane juice. It has significantly lower blood glucose and insulin responses compared to common sugars such as glucose and sucrose. Isomaltulose is made through a natural fermentation process.

Cellulose powder

Cellulose powder is a natural white powder that is derived from fibrous plants. It helps give Pure Via^® a flow and texture similar to sugar.

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Yes, steviol glycosides are natural components of the stevia plant. Nothing about steviol glycosides are chemically or structurally altered when they are extracted from the stevia plant. Pure Via^® is not artificially processed and has no preservatives, and all of its ingredients are certified non-genetically modified (non-GMO).

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Pure Via’s sweetness intensity is similar to that of sugar. Pure Via^® is a reduced calorie alternative to sugar (With 90% less kilojoules than sugar)*

*One Pure Via^® sachet (13.1 kJ) is equivalent in sweetness to two level teaspoons of sugar (140 kJ)

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Yes. Steviol Glycosides were approved by Food Standards Australia New Zealand in October 2008.

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What’s unique about Pure Via^® is it is made with steviol glycosides (with high Rebaudioside A) and it is not artificially processed, has no preservatives and all of its ingredients are certified non-genetically modified.

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Yes. An extensive library of more than 85 studies exist for sweet extracts of the stevia plant support steviol glycosides use in tabletop sweeteners and other products. Additionally, the other ingredients, which provide the bulk of Pure Via^®, are also safe for this use. For more information about the steviol glycosides safety, visit www.pureviaforhealth.com.au.

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As a reduced calorie alternative to sugar, Pure Via^® can replace sugar at a saving up to 64 kilojoules per teaspoon. Consuming beverages and foods with Pure Via^® instead of sugar, along with regular physical activity and a healthy diet, may help people achieve their weight management goals.

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Pure Via^® has been certified kosher by the Union of Orthodox Jewish Congregations.

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There are no known allergies to the ingredients in Pure Via^®.

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Yes. Pure Via^® does not contain wheat, barley, rye or oats.

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Pure Via^® sweetener is available in traditional pillow sachets. Each serving (one pillow sachet) provides the sweetness equivalent to two teaspoons of sugar, yet contains only 13.1 kilojoules and just two grams of carbohydrate. Note: 2 teaspoons of sugar contains 140 kilojoules.

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Pure Via^® is delicious in beverages and on cereal and fruit. A variety of recipes are currently in development.

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