The Sweeteners in PureVia
The main sweetening ingredient in PureVia are steviol glycosides (with high Rebaudioside A). It is blended with erythritol (found in fruits such as grapes and melons), isomaltulose (found in honey and sugar cane juice), cellulose powder, and flavours to create a sweetener with a clean, crisp taste.
Steviol Glycosides
Steviol glycosides is a collective term for the extracts of the stevia leaves. Rebaudioside A is one of the many steviol glycosides in the stevia leaves that provide sweetness. Rebaudioside A is approximately 200 to 300 times sweeter than sucrose and has a clean, sweet taste without the bitter after taste associated with other stevia extracts.
Erythritol
Erythritol is a sugar alcohol. It has been part of the human diet for thousands of years as it is present in fruits such as grapes and melons. Similar to making cheese from milk and wine from grapes, erythritol is made through a natural fermentation process.
Isomaltulose
Isomaltulose is a natural sugar found in small amounts in honey and in sugar cane juice. It has significantly lower blood glucose and insulin responses compared to common sugars such as glucose and sucrose. Isomaltulose is made through a natural fermentation process.
Quick facts
- Rebaudioside A (Reb A) is one of many Steviol glycosides in the stevia leaves that provide sweetness
- Steviol glycosides (with high Reb A) is more than 200 times sweeter than sugar
- Steviol glycosides (with high Reb A) is a reduced calorie sugar substitute